Sense your Tribe 

How to design sensory identity for Magnum ice cream in the Metaverse?

Speculative Design 
Marketing research, Brand Identity
Multisensory Experience
2022-2023,  Client project 

Creative Technologist, Interaction Designer 

Lara Cumali, Manli Warwandkar

Visuals and audio are dominated in our experiences, particularly in the digital world. In this project, we researched sensory marketing and tried to diminish the sensory gap between digital and physical experiences. Integrating smell and haptic feedback to visual and audio experience, we created sensory product identity for Magnum new flavor of 2023. Besides, a playbook about sensory marketing was created by our team, feel free to request to read.