Sense your Tribe
How to design sensory identity for Magnum ice cream in the Metaverse?
Keywords:
Speculative Design
Marketing research, Brand Identity
Multisensory Experience
Year:
2022-2023, Client project
Role:
Creative Technologist, Interaction Designer
Team:
Lara Cumali, Manli Warwandkar
2022-2023, Client project
Role:
Creative Technologist, Interaction Designer
Team:
Lara Cumali, Manli Warwandkar
About:
Visuals and audio are dominated in our experiences, particularly in the digital world. In this project, we researched sensory marketing and tried to diminish the sensory gap between digital and physical experiences. Integrating smell and haptic feedback to visual and audio experience, we created sensory product identity for Magnum new flavor of 2023. Besides, a playbook about sensory marketing was created by our team, feel free to request to read.
Visuals and audio are dominated in our experiences, particularly in the digital world. In this project, we researched sensory marketing and tried to diminish the sensory gap between digital and physical experiences. Integrating smell and haptic feedback to visual and audio experience, we created sensory product identity for Magnum new flavor of 2023. Besides, a playbook about sensory marketing was created by our team, feel free to request to read.
Research Phase
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Research Goal
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Ideation Phase
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Prototype Concept
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Prototype
Demo Video
Outcomes
